VB: Promotion with Social Media #8

What matters most to social media users?

• Data format

• Authenticity

• Design style

• Ease of use

What type of advertising is it when you're served an online ad for a band after performing a search for that band?

• Related advertising

• Sticky advertising

• Contextual advertising

• Blunt advertising

A marketing campaign that starts small and grows by being shared over social media is known as

• Viral marketing

• Echo marketing

• Shared marketing

• Passionate marketing

A term that describes a push that inclues TV, billboards, radio and online advertising.

• Press release

• Signing day

• Sales pitch

• Marketing campaign

Social media based on a customers own self-reported taste is:

• Teams

• Individuals

• Groups

• Clubs

What action is a hallmark of Facebook?

• Waving

• Giving a shout-out

• Liking

• Friending

What is not a characteristic of social media?

• Collectiveness

• Transparency

• Participation

• Distance

Social networks allows people to come together based on which attribute?

• Eye Color

• Location

• Shared interests

• Age

Jacey posts two products on Burlington Buy Sell & Trade . Each of them costs $20. 6,000 people see your post to sell two products. If 5,000 buy both products and 1,000 buy only one product, how much will she make?

• $220,000

• $120,000

• $100,000

• $180,000

An ad targets an audience of 900,000. If men account for 55% of the audience, how many women would be targeted?

• 495,000 women

• 405,000 women

• 400,000 women

• 385,000 women