Component 3 - A2 - Types of Market B2C and B2B

A B2C (Business to Consumer) Market is one where...

• A business sells its products / services to individual customers

• A business sells its products / services to other businesses in order for the customer to buy them

• A business sells its products / services to other businesses

• A business sells its products / services online

A B2B (Business to Business) Market is one where...

• A business sells its products / services to individual customers

• A business sells its products / services to other businesses in order for the customer to buy them

• A business sells its products / services to other businesses

• A business sells its products / services online

Which of the two markets requires more of an emotional connection to the product / service?

• Business to Business (B2B)

• Business to Consumer (B2C)

Which of the two markets requires the development of relationships between individuals in two different organisations?

• Business to Business (B2B)

• Business to Consumer (B2C)

When you buy products from the shops for yourself, which type of market are you participating in?

• Business to Business (B2B)

• Business to Consumer (B2C)

What type of market is it when a company sells to another company?

• Business to Business (B2B)

• Business to Consumer (B2C)

Unlike businesses, consumers will o en want to purchase a product through a variety of different channels, depending on:

• What is most convenient to them

• Their emotional response to the product and promotion

• Where the product can be found

• Who already has the product

Brand identity means...

• What the brand means to the consumer

• How you can identify the brand in the media

• The logo that the brand uses and their company colours

• How the business identifies itself

Which of these is not a factor in decision making in Business to Consumer (B2C) markets?

• Brand identity (what the brand means to the consumer)

• Features and benefits of a product

• An emotional response

• Value for money

• Popularity of the product

In which type of market can we find the use of "push and pull" strategies?

• Business to Business (B2B)

• Business to Consumer (B2C)