2.2 Market Research
Authored by M Nicholls
Other
10th - 11th Grade
Used 11+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of market research?
To promote goods or services
To understand the needs of the customer
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Define the term primary research or field research
Collecting new information
Looking at information already collected by another person or organisation
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Define the term secondary research or desk research
Collecting new information
Looking at information already collected by another person or organisation
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following are types of primary research?
Websites, newspapers, books, articles, magazines and census
Questionnaires or surveys, observations, interviews, trials and focus groups
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following are types of secondary search?
Websites, newspapers, books, articles, magazines and census
Questionnaires or surveys, observations, interviews, trials and focus groups
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of a questionnaire?
To find out lots of customer opinions so that charts can be drawn up and decisions
To read articles about recent product innovation in the industry by other companies
To find out what other companies in the industry are doing with their e-commerce
To test a small area to find out if the product will sell before launching it across the UK
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of trialling a product or service?
To find out lots of customer opinions so that charts can be drawn up and decisions
To read articles about recent product innovation in the industry by other companies
To find out what other companies in the industry are doing with their e-commerce
To test a small area to find out if the product will sell before launching it across the UK
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