Hospitality Marketing

In some cultures, it is proper behavior to present flowers or chocolates to potential business partners before a meeting, while other cultures consider it inappropriate behavior. Which cultural difference does this situation exemplify?

• Gift-giving protocol

• Dining etiquette

• Social status

• Gender roles

Chemical runoff from rivers and mining debris from coastal ports are factors that affect the health of the Great Barrier Reef and the sea life near the Australian coastline. Which type of environmental threat do these factors present?

• Land erosion

• Water pollution

• Natural disasters

• Climate changes

Which place is a continent?

• Hawaii

• France

• Africa

• Maine

Mountainous regions typically have colder climates and snow for longer periods of time. Which types of hospitality or tourism businesses are most likely to be successful in these geographic locations?

• Snowmobile manufacturers and snorkeling instructors

• Ice skating rinks and swimwear manufacturers

• Sled manufacturers and alligator farmers

• Snow ski resorts and snowboard retailers

What is the primary goal of promotion in the hospitality and tourism industry?

• To develop distribution strategies

• To monitor similar businesses

• To identify product segments

• To create product demand

What form of promotion occurs when a property offers a chance to win free lodging for one night?

• Sales promotion

• Public relations

• Personal selling

• Product placement

When developing relationships with international hospitality businesses, it is important to understand that some cultures focus on achieving future rewards through persistence and saving money. What is this dimension of culture?

• Long-term orientation

• Uncertainty avoidance

• Power distance

• Individualism

Which type of printed materials do travel agents often use as a sales tool when selling vacation packages to clients?

• Wholesale pricing guides

• Promotional brochures

• Product samples

• Travel videos

Which is an example of an intrinsic factor that often motivates individuals’ travel choices?

• Safety needs

• Social reasons

• Cultural values

• Family expectations

What does an effective unique selling proposition do for a tour operator?

• Stimulates interest in the tour product

• Maximizes the tour operator’s efficiency

• Enables the tour operator to set financial goals

• Ensures that tourists purchase the tour product