The purpose of communicating with customers is to

Gather participants for a survey

Which of the following activities is an aspect of marketing a service:

Determining how much to charge for a haircut

Finding out customers’ favorite coffee flavors

Developing a new, improved cell phone

Advertising the state of Michigan on television

According to the marketing concept, which option demonstrates customer orientation?

Researching a firm’s competitors

Advertising the features of a product

According to the marketing concept, which option shows company commitment?

Setting aside funds to research what customers want

Leaving marketing to the marketing department

Teaching marketing to college marketing students

Pricing a product to maximize profitability per item

According to the marketing concept, keeping company goals in mind means

Maintaining the firm’s purpose

Putting marketing second to other company goals

Without marketing, producers and customers would be

In close communication with each other.

Highly dependent on advertising agencies

Exposed to many new and improved products

Which would probably result if a business reduced its marketing costs?

Decreased variety of consumer goods

Increased consumer awareness of goods and services

Decreased need for customer contact with businesses

One of the characteristics of the form of business ownership known as an LLC is that

The owners' personal property cannot be taken to pay the business�s debts.

This kind of business can last indefinitely.

It is required to have at least three owners (members).

The IRS collects taxes based on the LLC�s gross income.

Which of the following is a characteristic of a product trade-name franchise:

The franchisee can choose the name of the business

The franchisee has unlimited liability

Which of the following is the main purpose of management:

To accomplish the business’s goals

To reach a specific level of productivity

To create a pleasant working atmosphere

Why should managers know how to do the work of the workers they supervise?

To have realistic expectations for workers

To coordinate employees’ efforts

To establish a chain of command

To create a team spirit among employees

Which of the following are examples of top-level management job titles:

President, senior vice president, and chief executive officer

Floor supervisor, area supervisor, and section manager

Collections supervisor, crew chief, and production supervisor

District manager, department head, and regional sales manager

Why do top-level managers usually receive high salaries?

Their decisions affect the entire company.

They are required to attend a great many meetings.

They have more experience than others in the company.

Their responsibilities involve hands-on supervision.

Which of the following are examples of middle-management job titles:

District manager, department head, and regional sales manager

Floor supervisor, area supervisor, and section manager

President, senior vice president, and chief executive officer

Collections supervisor, crew chief, and production supervisor

Which of the following is an important function of mid-level management:

To serve as a link between top-level and first-line management

To prepare workers’ daily schedules

To make sure projects meet deadlines

To establish long-term objectives for the company

Which of the following are examples of first-line management job titles:

Collections supervisor, crew chief, and production supervisor

President, senior vice president, and chief executive officer

Company vice president, department head, and regional sales manager

Senior vice president, chief financial officer, and regional vice president

Which of the following statements about first-line management is true:

Businesses typically hire their first-line managers from inside the company.

First-line managers are not responsible for carrying out middle management’s plans.

First-line managers never work side-by-side with their employees.

There are normally fewer first-line managers than middle or top-level managers.

Unit 7 Review

Authored by Portia K Combo

Business, Specialty, Education

9th - 12th Grade

Used 46+ times

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MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing links producers to

Distributors

Retailers

Marketers

Sponsoring a charity event

Creating a new product

Choosing a store to distribute products

Developing a marketing plan

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Unit 7 Review

Marketing links producers to

Marketing is described as creating

Which of the following is a marketing activity?

What provides the basis for all marketing goals and actions?

Which of the following influences the process of determining price:

Which of the following is a method used to communicate with customers:

Which of the following is an example of communicating with customers:

The purpose of communicating with customers is to

In an overall sense, where does marketing occur?

Of the following, which is a durable good:

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