Typography (Intro Design)

Type is measured in ________.

• Points

• Pixels

• Picas

• Inches

The design and study of type is called ______.

• graphic design

• typography

• identity design

• information design

What does sans serif mean?

• Serifs

• Without

• Without Serifs

• None of the Above

The projections off of the ends of letterforms are called _____.

• Serifs

• San Serifs

• Ascenders

• Descenders

The imaginary line that typography sits on is called ________.

• X-height

• Baseline

• Line of Type

• Grid

The part of a lowercase letter that rises above the x-height is called _______.

• Ascender

• X-height

• Descender

• Capital Letter

The enclosed white space inside of a letterform.

• negative space

• counter

• positive space

• shape

The size of the lowercase letter excluding the ascender and descender.

• Type Size

• X-Height

• Point Size

• All of the Above

This category of type expresses a genre or personality/theme.

• Script

• Novelty/Decorative

• San Serif

• Modern

This category of type looks like it is handwritten or calligraphy.

• Novelty/Decorative

• Script

• Old Style

• Modern