Marketing Product and Distribution

A complete set of all products a business offers to its market is its

• product assortment
• product line
• brand
• variety

_________________consumers purchase products they use

• Secondary
• Business
• Final
• Marketing

Product designs start with the _________________product features

• Beginning

• Basic

• First

• Original

What do we call all of the different items that a company makes or sells?

• Product Depth
• Marketing Mix
• Product Mix

Which of the following can best improve a company's image?

• Branding
• Packaging
• Product Extensions

Comparing of different brands such as attribute or price based will take place when customers are purchasing:

• Shopping goods

• Unsought goods

• Specialty goods

• Convenience goods

Which good requires direct personal selling, involving the marketer to inform consumers and convince them of a need in order to make a purchase (Door to Door)?

• Shopping Goods

• Specialty Goods

• Convenience Goods

• Unsought Goods

"New Product" can ONLY be used to describe a product that is completely new in every way.

• True

• False

____________ features are those that are added to further help meet customer needs

• Basic

• Extended

• Enhanced

• New

_______________ features are those that are additional or "extra" outsides parts to entice consumers to purchase.

• Basic

• Extended

• Enhanced

• New