Entrepreneurship Quarter 3 Summative 2

1. What is the relationship between unique selling proposition and value proposition?

• a. a framework of each business industry

• b. meet your competitors needs wants.

• c. persuades another to exchange money for a product services

• d. connected with only one particular thing.

2. The following variable to consider in behavioral segmentation, except.

• a. perception

• b. brand concept

• c. reaction

• d. benefits

3. What is the function of Value Proposition?

• a. use to power up sales

• b. convince customer to purchase a particular product or services.

• c. customers buying habits

• d. provide value to your customers

4. Give example in promotion using Value Proposition and Unique Selling proposition.

• a. with the slogan “Langhap Sarap”

• b. ordinary sari-sari store

• c. multinational business

• d. fruit shake stand

5. ________________ will determine entrepreneur possible customers in one locality.

• a. market design

• b. market strategy

• c. market research

• d. market size

6. The term behavioral segmentation refers to:

• a. divided based on consumers

• b. divided in terms for customers think and believe.

• c. divided according to geographical location.

• d. divided according to customers behavior pattern as they interact with a company.

7. What is market size?

• a. Tangible things that can be seen.

• b. Size of arena where the entrepreneur will play their business.

• c. The most important part to the success of the company.

• d. Another variation of segmentation marketing.

8. Considered favorable indicators for doing business in that particular location.

• a. structure of the segment

• b. capability of the business

• c. size and growth of the segment

• d. segmentation marketing

9. Select type of customer requirement

• a. service requirement

• b. service oriented

• c. service responsibility

• d. service fulfillment

10. This refers to how you sell your products or services to your customer.

• a. Value proposition

• b. Unique selling proposition

• c. Selling proposition

• d. Marketing concept