Test 3 SEM

Computers are complex products and have features that need to be explained. Which element would be crucial to include in an advertisement for a new computer?

• Slogan

• Headline

• Copy

• Illustration

The body of an e-mail message that reads, “Dear Sue, we hope you are enjoying the newsletter,” is an example of which type of message?

• Understandable

• Compelling

• Personalized

• Focused

Which is a vital promotional technique for entertainment marketing?

• Distribution

• Trailers

• Broadcast webs

• Vertical integration

Which is an example of a business using e-mail in a timely manner?

• Describing features of expensive products

• Targeting groups that subscribe to newsletters

• Sending customers a notice of sales for tomorrow

• Addressing messages to individual customers

What is a guideline for businesses to follow when creating mailing lists?

• Ask employees for names of relatives

• Obtain names from local competitors

• Identify all people in a certain area

• Choose individuals who want the e-mail

Sports or event industries often use the electronic media to obtain which goal?

• Conduct worldwide research

• Motivate customers to buy

• Encourage athletes to participate

• Attract advertising support

Which is most likely to be visible to search engine spiders?

• Images

• HTML text

• Java applets

• Flash files

Which statement regarding campaigns of direct mail marketing is true?

• They should include a call to action.

• They are easy to track.

• They are highly cost efficient.

• They should contain detailed data.

Businesses generally pay more for newspaper advertisements when purchasing space at which rate?

• Frequency

• Contract

• Run-of-page

• Preferred Position

Which is an effective design technique that adds a personal touch to direct mail?

• Placing the return address at the bottom of the envelope

• Using a font that looks like handwriting in the address section of an envelope

• Addressing the recipient as “Current Resident” on the mailing label

• Stamping “Open Now” in neon pink on the back of the envelope