Test 3 SEM

Test 3 SEM

9th - 12th Grade

32 Qs

quiz-placeholder

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Test 3 SEM

Test 3 SEM

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Brandon MiddleCreekHS

Used 28+ times

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32 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Computers are complex products and have features that need to be explained. Which element would be crucial to include in an advertisement for a new computer?

Slogan

Headline

Copy

Illustration

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The body of an e-mail message that reads, “Dear Sue, we hope you are enjoying the newsletter,” is an example of which type of message?

Understandable

Compelling

Personalized

Focused

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is a vital promotional technique for entertainment marketing?

Distribution

Trailers

Broadcast webs

Vertical integration

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is an example of a business using e-mail in a timely manner?

Describing features of expensive products

Targeting groups that subscribe to newsletters

Sending customers a notice of sales for tomorrow

Addressing messages to individual customers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a guideline for businesses to follow when creating mailing lists?

Ask employees for names of relatives

Obtain names from local competitors

Identify all people in a certain area

Choose individuals who want the e-mail

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sports or event industries often use the electronic media to obtain which goal?

Conduct worldwide research

Motivate customers to buy

Encourage athletes to participate

Attract advertising support

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is most likely to be visible to search engine spiders?

Images

HTML text

Java applets

Flash files

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