Sensory Marketing

Of the 5 senses, which most impacts someone subconsciously to buy?

• Sound

• Taste

• Touch

• Scent

Which of the following is NOT a reason that scent impacts purchasing.

• It travels immediately to different parts of the brain

• It makes your taste buds salivate

• It is linked to your memory

• It impacts emotion

Customers are more likely to spend a lot of time in a store that has NO scent

• True

• False

The four Ps are

• Product, Place, Price, Promotion

• Product, People, Price, Promotion

• Production, Place, Price, Promotion

• Product, Place, Practice, Promotion

Customers will wait longer in lines in a pleasantly scented store.

• True

• False

In a children's store, which type of scent would work best?

• Luxury scent

• Old-fashioned

• Light and airy

There are zero risks in using scent marketing.

• True

• False

Which of the following should be taken into account when choosing a scent?

• Gender

• Education level

Customers tend to perceive a scented product or space as being of better quality and will be willing to pay more when shopping in a scented store.

• True

• False

According to research, who is more attracted to floral scents?

• Women

• Men

• Children