
Sensory Marketing
Authored by Janelle Morales
Business
9th - 12th Grade
Used 24+ times

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16 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Of the 5 senses, which most impacts someone subconsciously to buy?
Sound
Taste
Touch
Scent
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of the following is NOT a reason that scent impacts purchasing.
It travels immediately to different parts of the brain
It makes your taste buds salivate
It is linked to your memory
It impacts emotion
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Customers are more likely to spend a lot of time in a store that has NO scent
True
False
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The four Ps are
Product, Place, Price, Promotion
Product, People, Price, Promotion
Production, Place, Price, Promotion
Product, Place, Practice, Promotion
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Customers will wait longer in lines in a pleasantly scented store.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In a children's store, which type of scent would work best?
Luxury scent
Old-fashioned
Light and airy
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
There are zero risks in using scent marketing.
True
False
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