Social Media Terminology

What is Social Media?

• Is not the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.

• Can be defined as an educational way to discuss assignments

• Can be defined as websites and applications that enable users to create and share content or to participate in social networking.

• Can be defined as A place where people can party and have fun

Your digital footprint is all of the information about you:

• that can be found online, posted by you or by others

• that can be found online, posted only by you

• in the text messages that you send

• in the emails that you send to your friends or coworkers

The mathematical formulas and rules happening in the background of Internet searches

• Hashtag

• marketing

• algorithm

• Tweeps

The capacity to convince other to perform certain actions

• Influence

• B2B

• Viral

• Testimonial

Words with the pound sign, used to identify a topic online

• Meme

• Hashtag

• Viral

• Online web media

The Engagement Rate is one of the most important key performance indicators for social media marketing. How do you measure this?

• (Like + Clicks + Purchases) / Advertising Dollars

• Comments / Total no of fans

• Likes + Comments + Shares

• (Likes + Comments + Shares + Clicks) X 100 / Total Post Reach

• Total no of fans / Total no of posts

_________________________ is measured by the number of potential visitors performing the desired action, whether the action is buying a product, filling out a form, or some other goal of the business.

• engagement ratio

• brand sentiment

• conversion rate

• reputation rate

What is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms

• Social Media Campaign

• Social Media Concert

• Social Media Captivate

• Social Media Analytics

What is the practice of gathering data from social media websites and analyzing that data using social media ________ tools to make business decisions

• Analytics

• Influencer

• Engagement

• Target Market

What is a particular group of consumers at which a product or service is aimed?

• Target Market

• Market Group

• Smart Goal

• Target Plan