Fashion Merchandising Unit 6

A written news story sent as publicity to a newspaper or magazine is a:

• banner ad.
• cooperative advertisement.
• press release.
• supplement.

Which form of fashion promotion entices customers to enter the storeand effectively presents the merchandise the store has to offer?

• Advertising
• Personal selling
• Publicity
• Visual merchandising

Fashion shows and trunk shows are examples of:

• cooperative advertising.
• signage.
• special events.
• visual merchandising.

Which form of promotion is expensive because it requires individuals tomake contact with potential customers?

• Advertising
• Personal selling
• Press release
• Publicity

Which promotional medium allows for only short, general messages, buthas the advantage of repetitive viewing?

• Direct mail
• Image advertising
• Outdoor signage
• Radio

Maybelline advertises its makeup products in Seventeen, a magazine.This is an example of which type of advertising?

• Cooperative
• Product
• Supplemental
• Visual merchandising

The goal of promotion in the decline stage of the fashion cycle is toachieve which action?

• Gain customers’ loyalty with reduced prices
• Introduce trends and create interest in new merchandise
• Motivate customers and increase their desire for merchandise
• Persuade consumers that the company’s version of the item is best

The goal of promotion at the peak of the fashion cycle is to achieve whichaction?

• Emphasize price advantages with large markdowns
• Gain customers’ loyalty with reduced prices
• Motivate customers and increase their desire for goods
• Persuade consumers that the company’s version of the item is best

Which form of fashion promotion can attract customer attention nearmerchandise by using sound and movement?

• Packaging
• Radio
• Signage
• Video

Which type of promotion do businesses generally have the least controlover?

• Direct mail
• Outdoor signage
• Personal selling
• Publicity