
Marketing Applications 4/5/6
Authored by James Reeves
Business
9th - 12th Grade
Used 17+ times

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100 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One reason a channel of distribution that has strong leadership is often able to avoid conflict within the channel is because the leader can perform which action?
Regulate change
Develop friendships
Provide training
Authorize the demand for cooperation
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is a true statement about channel-member relationships in the supply chain?
Members can often reduce conflict by focusing on the common goal of customer satisfaction.
Because the producers are the channel leaders, they usually have more negotiating power.
Technological advancements have made interaction among channel members unnecessary.
To minimize horizontal conflict, most wholesalers in the supply chain charge slotting fees.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A business that effectively coordinates channel management with marketing activities is more likely to provide which component?
Attractive product displays
Good customer service
Free delivery
Flexible credit terms
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To maintain positive relationships, all distribution channel members must perform which activity?
Limit ongoing communication
Coordinate efforts
Develop competing goals
Have equal power
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which department would a marketing manager contact to make sure that enough products are on hand for an upcoming promotion?
Shipping
Purchasing
Accounting
Customer Service
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One reason why it is important for a business to coordinate the distribution and promotion of a new product is to make sure that the product has which characteristic?
Attractive to all customers
Designed to appeal to a target market
Competitively priced
Available when customers want it
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can unique aspects of a product influence expected channels in which it will be sold?
Customers refuse to buy a product if its unique aspects are sold through unexpected channels.
Unique aspects of products specify which channels the product must be sold.
Customers associate unique aspects of a product with its distribution to a few or to many locations.
Specific distribution channels can only be used for specific unique aspects of a product.
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