Sports Marketing Introduction

Paid communication between the product maker or seller and the audience or customer.

• Promotion

• Advertising

• Selling

• Publicity

The legal representative of a celebrity; the person responsible for making contacts with clients and sponsors.

• Agent

• Handler

• Sponsor

• Lawyer

Someone who does not get paid but plays for enjoyment.

• Professional athlete

• Amateur Athlete

The technical term for the capacity of communication channels

• Internet

• Cookies

• Bandwidth

• WWW

A group of college athletic teams within the same region

• teams

• cartels

• NCAA

• conference

Specific information that identifies the customer, such as the age ranges in the group, marital status, gender, educational level, attitudes, and beliefs.

• Demographics

• target

• data

• market

Income that can be freely spent

• Gross Income

• Net Income

• Disposable Income

• Take home pay

Involves the locations and methods used to make products available to customers.

• Promotion

• Marketing

• Distribution

• Targets

A person's public expression of approval or support for a product or service

• Sponsor

• Endorsement

• Advertisement

• Agent

Whatever people are willing to spend their money and spare time viewing rather than participating.

• Entertainment

• Recreation

• Professional sports

• Amateur Sports