
SEM2 1.10
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9th Grade
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8 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Stephanie completed a market-research project to identify changing consumer trends that will affect her company and its market position. She learned many interesting demographic trends occurring in the population. What type of data should she include in her report to management?
Information that is relevant to the marketing decisions that management must make.
All the information collected so management can decide what is important.
Information that applies only to people not currently part of the target market.
Information that applies only to the company's current target market.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An effective technique to use when giving an oral presentation of report findings and recommendations is to ensure the presentation has which feature?
Simplicity
technically oriented
free from detail
Complexity
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One of the main portions of a marketing report describes the research methods and which other component?
Industry review standards
Data collection procedures
Technical terms
Consulting expenses
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When writing marketing reports, researchers should make sure that they include a section about which component?
Populations
Qualifications
Regulations
Limitations
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What part of a marketing-research report would be mentioned only briefly in an oral presentation?
Research methods
Relevant information
Pertinent data
Research findings
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The main portion of a marketing report that explains the research findings should include which component?
Summaries and recommendations
Technical appendixes and indexes
Data-collection procedures
Supporting tables and graphs
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An effective method of presenting complex report findings and recommendations to a large group of managers involves the use of which component?
Scientific data
Computer software
Informal outlines
Handmade graphics
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