Chapter 6

Chapter 6

9th - 12th Grade

26 Qs

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Chapter 6

Chapter 6

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Shelby Moss

Used 3+ times

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26 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

is a collection of businesses that are categorized by a specific business activity

industry

value chain

carrying capacity

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

includes raw materials producers, manufacturers, suppliers, distributors, retailers, and anyone else who deals with other businesses in the industry.

industry

value chain

industrial market

market segments

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

is the way to understand industry ability to support new growth

carry capacity

market research

exploratory research

historical research

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

is the number and diversity of contacts with which you must deal to do business.

complexity

market

target market

market segmentation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

is a group of people or companies who have a demand for a product or service and are willing and able to buy it

target market

market

market segmentation

market segments

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

is the process of grouping a market into smaller subgroups defined by specific characteristics

market

target market

market segmentation

market segments

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

subgroups of buyers who have similar characteristcs

market

target market

market segmentation

market segments

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