
Chapter 6
Quiz
•
Business
•
9th - 12th Grade
•
Medium
Shelby Moss
Used 3+ times
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26 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
is a collection of businesses that are categorized by a specific business activity
industry
value chain
carrying capacity
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
includes raw materials producers, manufacturers, suppliers, distributors, retailers, and anyone else who deals with other businesses in the industry.
industry
value chain
industrial market
market segments
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
is the way to understand industry ability to support new growth
carry capacity
market research
exploratory research
historical research
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
is the number and diversity of contacts with which you must deal to do business.
complexity
market
target market
market segmentation
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
is a group of people or companies who have a demand for a product or service and are willing and able to buy it
target market
market
market segmentation
market segments
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
is the process of grouping a market into smaller subgroups defined by specific characteristics
market
target market
market segmentation
market segments
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
subgroups of buyers who have similar characteristcs
market
target market
market segmentation
market segments
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