SWOT & PEST

Staff members says that if you want a day-off from work you should order a hambuger from the Leisure Center’s cafeteria.

• Strength

• Weakness

• Opportunity

• Threat

We have a competition standard swimming pool; although it has no wave machines or additional equipment as do competing local facilities.

• Strength

• Weakness

• Opportunity

• Threat

It is located next to one of the largest shopping centers in Britain.

• Strength

• Weakness

• Opportunity

• Threat

Due to an increase in disposable income (purchasing power) over the last six years, local residents have more money to spend on leisure activities.

• Strength

• Weakness

• Opportunity

• Threat

There has been an important decrease in the birth rate over the last ten years.

• Strength

• Weakness

• Opportunity

• Threat

It is widely known that Highly Brill has the best-trained and most respected staff of all of the centres in the locality.

• Strength

• Weakness

• Opportunity

• Threat

In general people are living longer and there are more local residents aged over fifty-five now than ever before.

• Strength

• Weakness

• Opportunity

• Threat

A change in customer's likes and interests may be seen as a

• opportunity
• strength 

You are conducting a SWOT analysis and find out that a new competitor is opening within 5 miles of your store. This would be considered a __________.

• Strength
• weakness
• opportunity
• threat

By identifying areas under the weaknesses section how does this help you develop.

• So that you can avoid them.

• So that you can pretend they don't exist and ignore them

• Use them to identify areas for development and focus on them.

• By allowing other people to see them and use them against you.