Market Segmentation

Segmentation is

• Splitting the number of products you sell each year

• Splitting the market for a product into different parts

• Splitting staff in the business so they work faster

• Splitting the holidays staff take to avoid low staff levels

Which of the following is not a method of segmentation?

• Age

• Gender

• Income

• Target

Segmentation of a market is done to help with:

• Targeting advertising more accurately

• Increasing the amount of products being made

• Improving the quality of goods being sold

• Making sure workers are motivated

Market segmentation:

• Divides customers into sub groups

• Is a method of promotion

• Is a qualitative form of market research

• Transports products to customers

An internet travel agent sells expensive round the world cruises. Which of the following market segments is the travel agent most likely to target?

• Families with children under 5

• Local residents

• People with high incomes

• Young, single men

Coca-Cola introduced 4 ready-to-drink canned coffess for the Japanese market. This is an example of market segmentation in terms of ...

• Geographic segmentation

• Demographic segmentation

• Psychographic segmentation

• Behavioural segmentation

When Hyundai, a South Korean car manufacturer, entered the US market, they introduced a $4,995 compact car called "Excel". The launch of this product is an example of market segmentation by ..

• Geographic segmentation

• Demographic segmentation

• Psychographic segmentation

• Behavioural segmentation

In Beijing, the Hong Kong Jockey Club (HKJC) established an exclusive club for the affluents, where membership costs $36,600 and the 450 employees must not only know the names of all its 300 mostly-Chinese members, but also the type of tea they prefer. This is an example of market segmentation in terms of ...

• Geographic segmentation

• Demographic segmentation

• Psychographic segmentation

• Behavioural segmentation