Chapter 1 - Overview of Marketing

"process and activities which meets customers’ requirements or needs either by satisfying them or by providing value to them in exchange for value to the companies." are definition from ___________

• management

• marketing

• environment

• communication

There are _________________ concepts/philosophies of Marketing

• 2

• 4

• 5

• 8

Needs are ___________________________

• requirements for something necessary in a person’s life

• people’s needs that are moulded by culture and individual personality.

• are created when the buying power backs a person’s want.

• need-satisfying offerings of a firm to the market for attention, acquisition, use, or consumption

There are FIVE types of market. One of them are consumer market. Consumer market are ________________

• Customers who buy products for further processing, reselling, renting and not for their own personal consumption.

• Customers who buy products for their own consumption. They are the end users of the product

• Government bodies and related agencies who buy products in order to provide services to the public.

• Customers who buy goods to resell the goods to get profits

The products concept holds that consumers will buy products that offer the most quality performance and features.

These are refer as __________________

• Production

• Product concepts

• Selling Concept

• Marketing concepts

______________________ is the set of all actual and potential buyers of a product or services.

• Market

• Exchange and relationship

• Customer value and satisfaction

• Demands

Relationship are ____________

• tie between a customer and a product or a marketer, built as a result of frequent transactions

• the basic unit of measurement for an exchange

• the act of returning something of value to someone who has given a desired object

• difference between the benefit a person gains from a product and the cost incurred in obtaining the product

Picture above are refer as _____________

• Value

• Satisfaction

• exchange

• transaction

Picture above are refer one of development of marketing orientation

• Product concept

• production concept

• selling concept

• societal marketing concept

ferrari, rolex, swarovski, coach are types of products that involved in____________

• Product concept

• production concept

• selling concept

• societal marketing concept