PROMOTION

Promotion means - 

• any form of communications that is used to persuade people to buy a company's product.
• to move from one place to another
• to promote
• when students advance from one level to the next

Which of the following is part of Sales Promotion-

• Incentives
• trade shows
• events
• catalogs

Define the term promotion

• The process of persuading customers to buy your product or service
• The price charged by businesses for products/services

Competitions are only used by supermarkets to promote the food they sell.  True or false?

• True
• False

Define the term 'advertising'

• The methods a business uses to communicate with its customers to make them aware of their products
• Audio or visual form of marketing for products or services

Above the line promotion includes: television, radio, cinema, national and local press, magazines, outdoor advertising and leaflets and flyers - True or False?

• True
• False

Below the line promotion involves what activities?

• Television, radio, cinema, national and local press, magazines, outdoor advertising and leaflets/flyers
• Sales promotions, competitions, sposnsorhip, press releases, money-off coupons and point of sale promotion.

Why do businesses need to advertise?

• To keep loyal customers
• To take customers from competitors by tempting them to try a new product or service
• Both options

Below the line promotion involves what activities?

• Television, radio, cinema, national and local press, magazines, outdoor advertising and leaflets/flyers
• Sales promotions, competitions, sposnsorhip, press releases, money-off coupons and point of sale promotion.

Define the term 'public relations'

• Relationship between a business and its customers.  Businesses want a favourable image of themselves so use the media is used to help convey a positive image.
• Relationship between a business and its commercial partners.  This relationship is really important.