Social Media Final

True or False: Marketing and advertising are the same thing?

• True

• False

What are the Four P's of marketing?

• Price, Planning, Promotion, Place

• Product, Price, Promotion, Purchase

• Profit, Price, Planning, Placement

• Product, Price, Promotion, Place

Which common research method is best for getting more in-depth look at consumers' thoughts and ideas about a product or service?

• Focus groups

• Surveys

• Research Companies

• Web analytics

_______ are great for quickly gathering data from a large number of consumers.

• Focus groups

• Surveys

• Research companies

• Web analytics

What is defined as a way for businesses to interact with people (customers) online?

• Social media interactions

• Social media marketing

• Online networking

• Online connecting

True or False: With the help of social media, the online world today has shifted from a one-to-many to many-to-many method of interaction.

• True

• False

What is the first step of the six-step process of a social media of a social media marketing plan?

• Create social media marketing objectives and goals

• Conduct a social media audit

• Create or improve your social media accounts

• Create a content marketing plan and a social media content calendar

True or False: Content marketing is a form of marketing that involves creating and sharing online material that specifically promotes your brand.

• True

• False

True or False: The key to success for any business on social media is how it connects with their audience on an authentic level.

• True

• False

True or False: A good habit to get into posting 75 percent promotional content and 25 percent non-promotional content.

• True

• False