
Social Media Final
Authored by Roger Rich
Business
10th - 12th Grade
Used 6+ times

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39 questions
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1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
True or False: Marketing and advertising are the same thing?
True
False
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
What are the Four P's of marketing?
Price, Planning, Promotion, Place
Product, Price, Promotion, Purchase
Profit, Price, Planning, Placement
Product, Price, Promotion, Place
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which common research method is best for getting more in-depth look at consumers' thoughts and ideas about a product or service?
Focus groups
Surveys
Research Companies
Web analytics
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
_______ are great for quickly gathering data from a large number of consumers.
Focus groups
Surveys
Research companies
Web analytics
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
What is defined as a way for businesses to interact with people (customers) online?
Social media interactions
Social media marketing
Online networking
Online connecting
6.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
True or False: With the help of social media, the online world today has shifted from a one-to-many to many-to-many method of interaction.
True
False
7.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
What is the first step of the six-step process of a social media of a social media marketing plan?
Create social media marketing objectives and goals
Conduct a social media audit
Create or improve your social media accounts
Create a content marketing plan and a social media content calendar
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