Shaping Public Opinion

Using only facts that favor a particular candidate or position

• Glittering Generalities

• Testimonials

• Plain-Folks Appeal

• Card Stacking

Using words that sound good, but have very little meaning

• Name-Calling

• Glittering Generalities

• Card Stacking

• Testimonials

Describing oneself as a normal, hard-working American

• Bandwagon

• Name-Calling

• Plain-Folks Appeal

• Card Stacking

Seeking endorsements from famous celebrities or athletes

• Testimonials

• Card Stacking

• Glittering Generalities

• Plain-Folks Appeal

Appealing to peoples’ desires to want to do the same thing as their friends or family

• Plain-Folks Appeal

• Card Stacking

• Bandwagon

• Glittering Generalities

Using unpleasant labels to intentionally harm a person or organization

• Testimonials

• Bandwagon

• Plain-Folks Appeal

• Name-Calling