Great Storytelling

Effective storytelling involves a deep understanding of human emotions, motivations, and psychology in order to truly move an audience.

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There is NO difference between a good story and a great one.

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Great stories are universal; self knowledge and awareness are at the the root of all great storytelling.

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Great stories do not need a clear structure or purpose.

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By crafting a story that you are passionate to tell because it serves a real purpose, your stories will have bigger impact on the world.

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Rarely do great stories appeal to our deepest emotions.

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Great stories are often surprising and unexpected.

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What makes modern stories compelling are when our perceptions of reality are challenged or changed in some way.

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Movies such as Inside Out, Brave, Coco, Tangled, and Moana help us to understand and reflect on big, human-centered topics that we might not otherwise take time out of our day to think about.

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To write a great story also means to not keep it simple or focused.

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