Sports Marketing Chapter 1

Influencing how people choose to spend their time and money on entertainment is the purpose of entertainment marketing.

• True

• False

Customer needs should be the primary focus of marketing.

• True

• False

Discretionary income is the amount individuals earn before deductions are removed from the pay.

• True

• False

Selecting a good city to host the Super Bowl is an example of distribution of entertainment.

• True

• False

The success of entertainment events depends on promotion to prospective customers.

• True

• False

Any direct and personal communication with customers to assess and satisfy their needs is considered product/service management

• True

• False

Spectators of sporting events are the potential consumers of a wide array of products including apparel, food, automobiles, and athletic equipment.

• True

• False

Sports marketing is a multibillion-dollar global industry that has a major impact on the economy

• True

• False

Early television took promotion and advertising to a new level.

• True

• False

Consumer demand has little to no impact on prices assigned to sports and entertainment events and goods.

• True

• False