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PBMF: Chapter 10 Vocabulary Review

Authored by Leslie Stewart

Business

9th - 10th Grade

Used 18+ times

PBMF: Chapter 10 Vocabulary Review
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25 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A specific group of customers that have similar wants and needs

business consumers

market research

channel members

target market

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The route a product follows and the businesses involved in moving a product from the producer to the final consumer.

perishable

buying motives

channel of distribution

marketing orientation

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Everything a business offers to satisfy a customer’s needs.

heterogeneous

marketing strategy

distribution

product

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Direct, individualized communication with prospective customers to assess their needs and assist them in satisfying those needs with appropriate products and services.

personal selling

effective communication

market research

consumer decision-making process

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The reasons consumers decide what products and services to purchase.

price

effective communication

buying motives

personal selling

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A set of promotional activities designed to obtain sales in the retail setting.

marketing

advertising

distribution

merchandising

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An approach that considers the needs of customers when developing a marketing mix.

Final Consumers-persons who buy products and services mostly for their own use.

marketing orientation

buying motives

channel members

distribution

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