Marketing Basics

Which of the following Ps is not related to Marketing?

• Price

• Product

• Profit

• Place

• Promotion

What is the name of the type of advertising which uses celebrities?

• Bandwagon

• Testimonials

• Scientific Data

• Fads and Trends

• Emotional

What is the current marketing campaign for Honda?

• Zoom Zoom

• The Ultimate Driving Machine

• Like No Other

• The Power of Dreams

• Driven

What is the main reason behind using Marketing?

• Increase Sales

• Increase Brand Awareness

• To Get More website hits

• To get the word out on a products benefits

• To get people talking about the company

Marketing is best represented by which P

• Pricing

• Promotion

• Product

• Place

• People

Distribution is also known as

• Price

• Product

• Promotion

• Place

• Profit

Which of these businesses is considered a wholesaler?

• Costco

• Macys

• Target

• CVS

• Home Depot

Advertisers spend the most here?

• Radio

• TV

• Mass Mailers

• Bill Boards

Apple's famous 1984 Commercial showed the product

• TRUE

• FALSE

Iphones latest challenges are most likely due to

• Place

• Promotion

• Pricing

• Product