Product Life Cycle Review

It is important to use advertising to keep the product in customers eyes to keep them from forgetting about you

• Introdcution

• Growth

• Maturity

• Decline

• Decision Point

The marketing efforts at this time are often referred to as a "launch"

• Introdcution

• Growth

• Maturity

• Decline

• Decision Point

This stage needs the most marketing efforts

• Introduction

• Growth

• Maturity

• Decline

• Decision Point

Competition enters the market

• Introdcution

• Growth

• Maturity

• Decline

• Decision Point

Which of the following is a true statement about the introduction stage of the product life cycle:

• Profits are usually nonexistent.
• Costs are low.
• c. Sales growth is exploding.
• There is intense competition

Which of the following is a true statement about the growth stage of the product life cycle:

• Costs go up.
• Competitors arrive on the scene.
• It’s the longest-lasting stage of the product life cycle.
• Sales increase very slowly.

Which of the following is a true statement about the maturity stage of the product life cycle:

• Sales growth slows down.
• Profits increase.
• c. Competition becomes less intense.
• It is the easiest stage for marketers.

Most of the products we use are in which stage of the product life cycle?

• Introduction
• Growth
• Maturity
• Decline

In Product Life Cycle stages, the stage in which sales and profits decrease is called

• Introduction
• Growth
• Maturity 
• Decline

Which of these comments is most suitable for Growth?

• Heavy investment but no sales
• Sales are likely to be low as the product is new to the market
• Revenue is increasing as the product gains popularity
• Likely to be characterised as a dog in the Boston Matrix