PBMF: 12.2 Advertising

PBMF: 12.2 Advertising

8th Grade

•

40 Qs

quiz-placeholder

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PBMF: 12.2 Advertising

PBMF: 12.2 Advertising

Assessment

Quiz

•

Business

•

8th Grade

•

Practice Problem

•

Hard

Created by

Regina Jackson

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40 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an advertising campaign?

A single advertisement

A coordinated series of linked ads with a single idea or theme

A random collection of ads

A one-time promotional event

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main purpose of advertising?

To entertain viewers

To persuade receivers to buy a product or accept an idea

To confuse customers

To create art

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What can advertising also do besides persuading?

Inform customers about goods and services

Make products more expensive

Decrease product quality

Limit customer choices

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What might influence the choice of media for advertising?

The weather

The product and the target market

The time of day

The color of the advertisement

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in creating an advertising campaign?

Identify the target audience

Establish goals

Establish the budget

Create the message

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which step involves determining who the advertisement is aimed at?

Set campaign goals

Establish the budget

Identify the target audience

Analyze the results

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the final step in the process of creating an advertising campaign?

Establish the metrics

Analyze the results

Select the media

Create the message

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