MARKETING 2.07 Quiz

John communicates through all advertisements that his employees go through extensive training. What is John doing?

• Establishing product position

• Stating industry policies

• Developing a campaign platform

• Making a brand promise

One way a company can reinforce its image is by performing which action?

• Developing a financial plan

• Conducting a competitive analysis

• Training its employees

• Identifying economic resources

A business's brand promise is intended to accomplish which goal?

• Name its product

• Provide the customer

• Sell to the target market

• Use as a trademark

One way of reinforcing the company's image through employee performance is by making sure employees accomplish which action?

• Have thorough knowledge of the products

• Have comfortable workstations

• Have generous pay and benefit plans

• Have full access to customer databases

When a business publicly pledges to provide all of its customers with quick, courteous service, what is it doing?

• Establishing product position

• Develop a campaign platform

• Making a brand promise

• Stating industry policies