Market Segmentation

What type of segmentation involves dividing a market based on age?

• Demographic

• Psychographic

• Behavioral

• Geographic

What type of segmentation involves dividing a market based on where people live?

• demographic

• psychographic

• behavioral

• geographic

What type of segmentation involves dividing a market based on how often a person buys a particular product?

• demographic

• psychographic

• behavioral

• geographic

What type of segmentation involves dividing a market based on a person's hobbies?

• demographic

• psychographic

• behavioral

• geographic

What type of segmentation involves dividing a market based on a person's income?

• demographic

• psychographic

• behavioral

• geographic

What type of segmentation involves dividing a market based on people who live on beaches?

• demographic

• psychographic

• behavioral

• geographic

What type of segmentation involves dividing a market based on a person's lifestyle?

• demographic

• psychographic

• behavioral

• geographic

What type of segmentation involves dividing a market based on a person's occupation?

• demographic

• psychographic

• behavioral

• geographic

What type of segmentation involves dividing a market based on year-round warm to hot weather locations?

• geographic

• demographic

• psychographic

• behavioral

What type of segmentation involves dividing a market based on people who buy a product because other people buy the product, and they want to be perceived as popular or cool?

• demographic

• geographic

• behavioral

• psychographic