Strategic Management Quiz 2

In value-chain analysis, the activities of an organization are divided into two major categories of value activities: primary and support. Which of the following is a primary activity?

• purchasing key inputs

• repairing the product for the consumer

• recruiting and training employees

• monitoring the cost of producing the product through a cost accounting system

Inbound logistics include:

• machining and packaging.

• repair and parts supply.

• warehousing and inventory control.

• promotion and packaging.

In assessing its primary activities, an airline would examine ___________.

• baggage handling

• employee training programs

• criteria for lease versus purchase decisions

• the effectiveness of its lobbying activities

Advertising is a __________ activity. Supply of replacement parts is a __________ activity.

• support; primary

• support; secondary

• primary; support

• primary; primary

___________ is/are associated with collecting, storing, and distributing the product or service to buyers. They consist of warehousing, material handling, delivery operation, order processing, and scheduling.

• Services

• Outbound logistics

• Inbound logistics

• Operations

Customer service includes ________.

• product promotion

• parts supply

• product distribution

• procurement of critical supplies

Which of the following lists consists of support activities?

• human resource management, technology development, customer service, and procurement

• human resource management, customer service, marketing and sales, and operations

• customer service, information systems, technology development, and procurement

• human resource management, technology development, procurement, and firm infrastructure

In a retail service industry, which of the following is not a primary value-chain activity?

• purchasing goods

• operating stores

• partnering with vendors

• human resource management

The resource-based view (RBV) of the firm combines two perspectives:

• the primary and support activities of the firm

• the interrelationships among the primary activities of the firm and corporate management

• the internal analysis of the firm and the external analysis of the industry and competitive environment

• the industry and the competitive environment

For a resource to provide a firm with the potential for a sustainable competitive advantage, it must have four attributes. Which of the following is not one of these attributes?

• rare

• valuable

• easy for competitors to substitute

• difficult for competitors to imitate