Influencing Consumers

What are the four main influences on consumer behaviour?

• Psychological, socioeconomic, cultural and governmental

• Psychological, socioeconomic, emotional and governmental

• Psychological, socioeconomic, economic and governmental

• Psychological, sociocultural, emotional and governmental

Which of the following is not one of the psychological factors which can influence consumer choice?

• Perception

• Motives

• Attitude

• Social class

What are two ways governments can influence consumer choice?

• Laws and recommendations

• Laws and regulations

• Laws and taxation

• Laws and mandates

• Increased competition

• The variability of income distribution

• Creative advertising

• The rising cost of materials and labour

Considering the following situation, decide if it is a short-term or long-term consequence of purchasing a product.

A consumer feels happy when they purchase a product which they’ve waiting to buy.

• Short term

• Long term

Considering the following situation, decide if it is a short-term or long-term consequence of purchasing a product.

Consumer may continue to make repayments if it is a large purchase.

• Short term

• Long term

Considering the following situation, decide if it is a short-term or long-term consequence of purchasing a product.

Consumer loses money when they purchase a product.

• Short term

• Long term

Considering the following situation, decide if it is a short-term or long-term consequence of purchasing a product.

The product purchased can increase in value over time.

• Short term

• Long term

Considering the following situation, decide if it is a short-term or long-term consequence of purchasing a product.

The product may break or cease working and the consumer needs to make another purchase.

• Short term

• Long term

Considering the following situation, decide if it is a short-term or long-term consequence of purchasing a product.

A retailer receives money when a product is purchased.

• Short term

• Long term