TOPIC 5&6 PUBLIC RELATION PRACTICES

TOPIC 5&6 PUBLIC RELATION PRACTICES

University

20 Qs

quiz-placeholder

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TOPIC 5&6 PUBLIC RELATION PRACTICES

TOPIC 5&6 PUBLIC RELATION PRACTICES

Assessment

Quiz

Journalism

University

Practice Problem

Hard

Created by

Dr San

Used 19+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

A ________uses short, bulleted items format rather than long paragraphs.

media alert

press release

2.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Denise, a reporter, writes about newly launched mobile phones from around the globe. Typically a mobile phone manufacturing company will provide her with a paper list of characteristics of its new phone. Such papers are called

summary sheets.

company profiles.

press kits.

media alert

3.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

An electronics manufacturing company planned a product launch for a new range of laptops. The company also arranged for a meeting of journalists and product experts to analyze and review the laptops. What kind of meetings are these?

Media interviews

News conferences

Media tours

Press parties

4.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

At the product launch of its new brand of cars, Mosaic Inc. handed out individual folders to each journalist that contained printed materials such as news releases, fact sheets of the company, brochures, etc. What are such types of folders called?

Fact sheets

Media alerts

Media kits

5.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

_______________ research is a number-based research.

Primary

Qualitative

Quantitative

Secondary

6.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What is the ultimate goal of any public relations effort?

To achieve organizational objectives

To analyze communication activities

To measure audience awareness

To assess supplemental activities

7.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What helps identify how people learn about a program and what they might suggest for future meetings?

Preparing an analysis of content

Using an advisory board

Providing evaluation sheets

Preparing answers for audience doubts

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