Mass Communication - Intro to Mass Comm

What were the first mass-marketed products in history?

• Books

• Magazines

• Pamphlets

• Newspapers

Because of the invention of the printing press.......

• literacy rates rose among royalty, clergy and upper classes.

• political leaders now relied more on printed information.

• books become more affordable as more publications come out.

• societies become more agricultural and less urban oriented.

Which was NOT a contribution to the telegraph?

• It made messages instantaneous.

• It was the first mass media form.

• It helped make information a commodity.

• It separated communication and transportation.

Which of the following is an era of mass communication?

• Narrative

• Industrial

• Digital

• Media

Which of these events happens only occasionally as part of the linear model of mass communication?

• Mass Media Channel

• Sender

• Message

• Feedback

What is the correct order for the linear model of mass communication?

• Sender-Mass Media Channel-Receiver-Feedback

• Sender-Message-Mass Media Channel-Receiver

• Mass Media Channel-Message-Receiver-Sender

• Sender-Receiver-Message-Mass Media Channel

How audiences understand and decode media depends on their _____________.

• educational level and occupation.

• gender.

• race.

• All of these options are correct.

According to your textbook, which of the following is NOT associated with the digital era?

• Media convergence

• Social media

• Bloggers

• The transition from industrial society to Information Age

The stage at which inventors try to determine a marketable use for a device is known as the ________________ stage.

• entrepreneurial

• developmental

• marketing

• mass medium

This term refers to the phase in a medium's evolution in which older media are reconfigured into newer media forms.

• Media accommodation

• Digital processing

• Media convergence

• Electronic sharing