DECA Practice Test

Increasing membership by 25% during the next year might be one of the _____ of a health club.

• principles

• strategies

• tactics

• goals

Maria is developing her marketing plan for her small, but growing business. She notes that one of the advantages of her company is that she does not have sufficient financial resources to expand her product line. In which component of the marketing plan would Maria place this information?

• Financial statement

• Promotional plan

• Marketing mix

• SWOT analysis

One way for businesses to obtain needed information efficiently is to

• read a book.

• schedule an interview.

• access a database.

• contact a competitor.

Information usually comes in either physical form or _______ form.

• electronic

• book

• note card

• verbal

The difference between service providers'and manufacturers' operations activities is that service providers produce _______ outputs.

• expensive

• intangible

• useful

• tangible

Which of the following expenses should Charlene categorize as a fixed cost:

• Cost of goods sold

• Delivery charges

• Rent

• Commissions

Which of the following do businesses often expect employees to make on their own:

• Operating plans

• Policy changes

• Routine decisions

• Personnel choices

Which of the following is a decision a company might make during the decline stage of the product life cycle:

• How to increase awareness of the product

• Whether to change the product

• How to fend off the competition

• What production scale to follow

Real market opportunity occurs when

• supply exceeds demand

• entrepreneurs brainstorm ideas

• an identified want exists

• a good service or can be produced efficiently

The component of the promotional plan that determines the funds available for promotion is the promotional

• budget

• method

• mix

• objectives