OCR 1-9 Business - 3.3 Communication

Which of the following statements is false?

• Digital communication involves the electronic transfer of information
• Mobile phones, tablets and computers are ways to transfer electronic communication
• Digital communication has helped business conduct worldwide business with more efficiency
• The use of digital communication means there is no longer a need for verbal communication

Horizontal communication is

• Communication between two people on the same level within an organisation structure
• When communication occurs between staff and customers
• Communication between a manager and the staff they are responsible for
• The use of digital communication devices to send a message

Which of the following is an advantage of holding meetings

• Staff are able to get time away from their normal work to talk about problems
• It allows customers views to be explained to the managers
• Points can be emphasised with body language and tone
• Everybody will be forced to listen to the speaker and pay attention to the important messages

Which of the following is an advantage of written communication?

• It is always formal and creates a positive company image
• It will be easily understood by the person who receives the message
• It will be delivered on time
• The message can be re-read if the person doesn't understand it first time

Why has the use of social media grown as a method of communicating with customers?

• It is much cheaper than other methods
• It allows communication with a mass audience with little effort
• It allows constant updates to be added
• It allows customers to give feedback on the things they are seeing by making comments
• All of these reasons

Which of the following is a disadvantage of running a business website?

• People might not like the way it looks
• It can only be accessed by people within the country it was created
• There is a risk that the website could go down, halting business activity
• The cost of running a website is incredibly high
• All of these reasons

Why would the school not use SMS as a communicaiton method to tell a parent their child had been excluded?

• It costs a lot to set up
• It would be too informal
• Parents might not see the text in time
• It only has a short number of characters to use

True or false: Internal communication is more important that external communication

• True
• False

Which of the following functional areas would most likely communicate with suppliers?

• Finance
• HR
• Procurement
• Operations
• Leadership

True or false: Developments in digital technology has made effective communication more expensive

• True
• False