Unit One Review (1-4)

Influencing how people choose to spend their time and money on entertainment is the purpose of entertainment marketing.

• True

• False

Customer needs should be the primary focus of marketing.

• True

• False

The success of entertainment events depends on promotion to prospective customers.

• True

• False

Product/service management involves __________ products.

• maintaining

• improving

• developing

• all of the above

Marketing involves

• maintenance of exchange relationships

• satisfaction for businesses and customers

• creation of satisfying exchange relationships

• all of the above

The popularity of teams and sports figures is based upon

• winning

• wealth

• controversy

• all of the above

An activity that will produce money is called a(n)

• revenue stream

• possession utility

• profit motive

• economic utility

Sales level off or slow down during which stage of the product life cycle?

• introduction stage

• growth stage

• maturity stage

• decline stage

_________ segmentation divides markets into physical locations, such as Eastern, Northern, Southern, and Western regions of the United States

• Geographic

• Demographic

• Psychographic

• Behavioral-based

Ticket scalpers

• sell tickets for inflated prices

• are registered businesses that legally buy and resell tickets

• are required to be members of the Better Business Bureau

• c. both a and c