SEM1 1.07-1.10 Review

When NASCAR fans list the sponsors featured on their favorite driver's car or clothing, they are demonstrating

• ambush marketing
• sponsorship clutter
• public service
• brand recognition

Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of____________ marketing 

• target
• ambush
• direct
• indirect

If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) ____________sponsor

• dynamic
• large-business
• sole
• exclusive

What rule of thumb will help event/sport marketers develop a memorable logo?

• It should be elaborate and flashy
• It should include clip art
• It should be clear and simple
• It should contain at least three colors

Which of the following are the most important considerations when designing a basketball team's logo:

• Mascot and team size
• Team name and team size
• Team colors and team name
• Location and mascot

When creating tickets for a sport/event, organizations often embed special watermarks into the ticket design to

• boost fan attendance rates
• reduce the tickets' printing costs
• discourage counterfeiting activities
• make tickets more attractive and appealing

When designing an event program for a charity event, it is important to perform which action?

• Include the printing costs on the back cover

• Provide product samples

• Acknowledge the event sponsors

What might a sports organization offer a business to encourage that business to sponsor an event?

• naming rights
• percent of profits
• partial ownership
• free advertising

A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it

• usually increases spectator fan-base loyalty levels
• is the least expensive way to create name recognition
• reduces the need to engage in other promotional activities
• provides exclusivity and has potential to maximize exposure

The basis for licensing process is

• the fans
• manufacturing
• trademarked property
• sponsorship