DMK107V - TymeBank

Read the TymeBank case study and indicate which of the following applies more to the bank?

• E-Commerce only

• Digital Marketing only

• E-Commerce and Digital Marketing

Which of the following options for online communications between an organisation and its customers mostly applies to TymeBank?

• Consumer-to-Consumer (C2C)

• Consumer-to-Business (C2B)

• Business-to-Consumer (B2C)

• business-to-Business (B2B)

Benefits of digital marketing can be classified into five (5) Ss of digital marketing objectives; Select three (3) objectives that mostly apply to TymeBank.

• Sell

• Serve

• Speak

• Save

• Sizzle

According to the case study:

"...TymeBank does not have any banking branches and has no monthly fees...".

Which benefit of digital marketing is this?

• Sell - Grow online sales

• Serve - Add value

• Speak - Engage with customers

• Save - Reduce costs

• Sizzle - Build new experiences

According to the case study:

"...signing up requires no documents and carries no charge..."

Which benefit of digital marketing is this?

• Sell - Grow online sales

• Serve - Add value

• Speak - Engage with customers

• Save - Reduce costs

• Sizzle - Build new experiences

According to the case study:

"...customers will earn 1 point for every R2 spent in PnP when they swipe and pay with their TymeBank card and one point for every R3 spent outside of PnP..."

Which benefit of digital marketing is this?

• Sell - Grow online sales

• Serve - Add value

• Speak - Engage with customers

• Save - Reduce costs

• Sizzle - Build new experiences

According to the case study:

"...The bank expects to break even in 2022 if it can attract 2.1 million active customers..."

Which digital marketing strategy objective is this?

• Sell - Grow online sales

• Serve - Add value

• Speak - Engage with customers

• Save - Reduce costs

• Sizzle - Build new experiences