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Marketing Unit 2: Product

Authored by Andrew C

Business

10th - 12th Grade

Used 13+ times

Marketing Unit 2: Product
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25 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is a true statement about the introduction stage of the product life cycle:

Profits are usually nonexistent.
Costs are low.
c. Sales growth is exploding.
There is intense competition

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following is a true statement about the growth stage of the product life cycle:

Costs go up.
Competitors arrive on the scene.
It’s the longest-lasting stage of the product life cycle.
Sales increase very slowly.

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following is a true statement about the maturity stage of the product life cycle:

Sales growth slows down.
Profits increase.
c. Competition becomes less intense.
It is the easiest stage for marketers.

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

In Product Life Cycle stages, the stage in which sales and profits decrease is called

Introduction
Growth
Maturity 
Decline

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

At what stage in the product life cycle are sales at their highest?

Introduction

Growth

Maturity

Decline

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

At what stage of the product life cycle will the business start thinking about extension strategies (to extend the life of the product) ?

Introduction

Growth

Maturity

Decline

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

What is it called when the business updates a product or puts out a variation of it to keep the sales of a product high and avoid a decline?

Sales maximisation technique

Extension strategies

Maturity continuation

Promotion

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