SEM 3.1

SEM 3.1

9th - 12th Grade

7 Qs

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SEM 3.1

SEM 3.1

Assessment

Quiz

Other

9th - 12th Grade

Medium

Created by

Shaniyaa Melvin

Used 3+ times

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7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Males between the ages of 18-35 who are sports-minded and live Orlando, Florida is an example of which group?

niche market

demographic characteristic

sponser

marketing mix

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A sporting-goods store reviews its sales records to determine if it should continue carrying snowboards. How is the store using the marketing information?

to schedule deliveries

to monitor employee performance

to make product-management decisions

to evaluate vendor relationships

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What should a sport or an event do in order to be successful?

earn maximum profits

generate favorable press

satisfy customer wants

promote popular causes

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The promoters of an extreme-sports weekend would most likely target which demographic group?

professional athletes

older man, ages 40-50

business executives

young men, ages 12-34

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a sports marketer considers factors such as lifestyles and interest levels in a specific sport, he or she is segmenting a market on the basis of which segment?

gender

demographics

geographics

psychographics

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An important part of a target market in the sports and entertainment industry involves appealing to potential customers who have which resource?

passes experience

athletic ability

leisure time

disposable income

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is a factor that sports and event marketers consider when targeting customers for a specific event?

personalities

demographics

expectations

affiliations

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