SEM 3.1

Males between the ages of 18-35 who are sports-minded and live Orlando, Florida is an example of which group?

• niche market

• demographic characteristic

• sponser

• marketing mix

A sporting-goods store reviews its sales records to determine if it should continue carrying snowboards. How is the store using the marketing information?

• to schedule deliveries

• to monitor employee performance

• to make product-management decisions

• to evaluate vendor relationships

What should a sport or an event do in order to be successful?

• earn maximum profits

• generate favorable press

• satisfy customer wants

• promote popular causes

The promoters of an extreme-sports weekend would most likely target which demographic group?

• professional athletes

• older man, ages 40-50

• business executives

• young men, ages 12-34

When a sports marketer considers factors such as lifestyles and interest levels in a specific sport, he or she is segmenting a market on the basis of which segment?

• gender

• demographics

• geographics

• psychographics

An important part of a target market in the sports and entertainment industry involves appealing to potential customers who have which resource?

• passes experience

• athletic ability

• leisure time

• disposable income

Which is a factor that sports and event marketers consider when targeting customers for a specific event?

• personalities

• demographics

• expectations

• affiliations