
SEM 3.1
Quiz
•
Other
•
9th - 12th Grade
•
Medium

Shaniyaa Melvin
Used 3+ times
FREE Resource
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7 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Males between the ages of 18-35 who are sports-minded and live Orlando, Florida is an example of which group?
niche market
demographic characteristic
sponser
marketing mix
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A sporting-goods store reviews its sales records to determine if it should continue carrying snowboards. How is the store using the marketing information?
to schedule deliveries
to monitor employee performance
to make product-management decisions
to evaluate vendor relationships
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What should a sport or an event do in order to be successful?
earn maximum profits
generate favorable press
satisfy customer wants
promote popular causes
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The promoters of an extreme-sports weekend would most likely target which demographic group?
professional athletes
older man, ages 40-50
business executives
young men, ages 12-34
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When a sports marketer considers factors such as lifestyles and interest levels in a specific sport, he or she is segmenting a market on the basis of which segment?
gender
demographics
geographics
psychographics
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An important part of a target market in the sports and entertainment industry involves appealing to potential customers who have which resource?
passes experience
athletic ability
leisure time
disposable income
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is a factor that sports and event marketers consider when targeting customers for a specific event?
personalities
demographics
expectations
affiliations
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