Promotional Mix

The 4 P's are: 
Product, Price, Promotion, and __________

• Pythagorus
• Parts
• Piece
• Place

Radio, Television, and Billboards are examples of  _____________

• public relations
• sales promotion
• advertising
• personal selling

Personal Selling is cheaper than selling on the internet.

• True
• False

Personal Selling has 5 stages:
1) ____________
2) Contact
3)  Meet/Call
4)  Objection handling
5)  Closing the sale $$

• Prospecting
• Design the product
• Market research

Radio, Television, and Billboards are examples of  _____________

• public relations
• sales promotion
• advertising
• personal selling

Contests and Coupons are examples of Advertising

• True
• False

The promotional mix includes advertising, public relations, personal selling, and ______________.

• Sales promotion

• Entrepreneurship

• Customer service

• Customer relations

Nike sends you an email about an upcoming sale. 

• Sales Promo
• Direct Mail
• Personal Selling
• Advertising

The local newspaper printed a review of the NGHS dance show. 

• Advertising 
• Public Relations
• Personal Selling
• Direct Mail

You received a travel size shampoo when you purchased a large size from Target.

• Advertising
• Sales Promotion
• Personal Selling
• Direct Marketing