
Marketing - 2.08 Study Questions
Authored by Vickie Reising
Life Skills
9th - 12th Grade

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8 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Josh wants to know more about the benefits of his new iPad. What about the iPad does he want to know?
“What is the warranty?”
“What is it?”
“What is the price?”
“What is in it for me?”
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When salespeople explain the benefits of a technical product, which question are they answering for customers?
“What is the warranty?”
“What is it?”
“What is the price?”
“What is in it for me?”
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A customer asks a specific product question that a new salesperson cannot answer. What should the new salesperson do?
Tell the customer to contact the manufacturer
Explain that she or he is new and does not know
Try to serve the customer as best she or he can
Ask an available, experienced employee
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of product information might a salesperson be able to obtain from a manufacturer's representative?
How the product is made
What credit terms are available
How the product became popular
What inventory method to use
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does a feature-benefit chart help a salesperson?
Evaluates customer reaction to the presentation
Explains the business's compensation rate to the salesperson
Determines which features and benefits appeal to each customer
Provides a quick reference to the salesperson about the product
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is a product benefit that a salesperson might point out to a customer who wants to buy a computer?
Monitor has a no-glare screen.
Pre-installed software saves money.
Print capability is optional.
Models are available in many colors.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A customer interested in buying an expensive product asks a question the sales representative cannot answer. The customer leaves without buying anything, but promises to come back later. The only other person on hand who has the information needed is a coworker who is helping a customer. What should be done?
Ask a coworker for the information as soon as his or her customer
leaves
Wait until the manager returns, and ask him or her for the
information
Write a memo to the manager requesting the information needed
Interrupt a coworker to get the information before the customer
returns
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