Marketing Test
Business
University
Used 192+ times
AI Actions
Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...
Content View
Student View
28 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is customer value?
value of a consumer to businesses
the value a customer receives when they use a good or service
Delivery of value to customers at a profit
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
In customer value what are perceived benefits?
Product Benefits
Profit Benefits
Service Benefits
Image Benefits
Customer benefits
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
What is perceived sacrifice of customer value
Monetary costs
Time Costs
Energy Costs
Psychological Costs
Labour costs
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Key Components of Marketing concepts?
Customer Orientation
Producer Benefits
Integrated Effort
Goal Achievement
Management process
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is the definition of marketing concept?
Something companies should do to secure effective and efficient success.
A philosophical approach for doing business
achievement of corporate goals through meeting and exceeding customers needs better than competition
A set of managerial functions which are carried out by many organisations
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
What are the key forms of customer value?
Price Value
Performance Value
Emotional Value
Relational Value
Relative value
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
What are two central functions of business as stated by Peter Drucker
Innovation
Strategies
Profits
Marketing
Costs
Access all questions and much more by creating a free account
Create resources
Host any resource
Get auto-graded reports
Continue with Google
Continue with Email
Continue with Classlink
Continue with Clever
or continue with
Microsoft
%20(1).png)
Apple
Others
Already have an account?
