Marketing Test
Business
University
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28 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is customer value?
value of a consumer to businesses
the value a customer receives when they use a good or service
Delivery of value to customers at a profit
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
In customer value what are perceived benefits?
Product Benefits
Profit Benefits
Service Benefits
Image Benefits
Customer benefits
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
What is perceived sacrifice of customer value
Monetary costs
Time Costs
Energy Costs
Psychological Costs
Labour costs
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Key Components of Marketing concepts?
Customer Orientation
Producer Benefits
Integrated Effort
Goal Achievement
Management process
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is the definition of marketing concept?
Something companies should do to secure effective and efficient success.
A philosophical approach for doing business
achievement of corporate goals through meeting and exceeding customers needs better than competition
A set of managerial functions which are carried out by many organisations
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
What are the key forms of customer value?
Price Value
Performance Value
Emotional Value
Relational Value
Relative value
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
What are two central functions of business as stated by Peter Drucker
Innovation
Strategies
Profits
Marketing
Costs
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