Marketing Mix

Which of the following is NOT one of the 4Ps?

• Product
• Packaging
• Place
• Price

Another name for the 4 P's of Marketing

• Target Market
• Marketing Concept
• Marketing Mix
• Marketing

Deciding how much to make/sell would be: 

• Product
• Price
• Place
• Promotion

____________ relates to distribution of products. 

• Product
• Price
• Place
• Promotion

Creating a new commercial would be: 

• Product
• Price
• Place
• Promotion

Place

• An element of the marketing mix related to how to get the product from the producer to the customer

• The location of the business

• The positioning of a particular business within a geographical area

• The development of online sales

A discount supermarket, such as Aldi, is most likely to place an emphasis upon which of the following elements of the marketing mix?

• Product

• Price

• Place

• Promotion

The manufacturer of an upmarket designer fragrance is most likely to focus on:

• The product rather than the price

• Price rather than the product

• The product rather than promotion

• Promotion rather than the product

What is not part of the marketing mix (the 4Ps)?

• Product
• Person
• Price
• Promotion

Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...

• promotional mix
• telemarketing
• personal selling
• sales promotion