Digital Marketing Analytics Quiz (Day 2)

1. What setting must be enabled to view data in Demographics and Interests Reports?

• Content Grouping

• Advertising features

• User permissions on the view

• In-Page Analytics

2. What report would best help identify potential browser issues with website traffic?

• The Active Users report

• The New vs Returning report

• The Browser & OS report

• The Source/Medium report

3. What report shows what mobile devices were used to view a website?

• The Exit Pages report under “Site Content”

• The Landing Page report under “Site Content”

• The Engagement report under “Behavior”

• The Devices report under “Mobile”

4. Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

• Source, Keyword, Campaign name

• Source, Medium, Keyword

• Source, Medium, Campaign name

• Medium, Keyword, Campaign name

5. Which “sources” are available in Google Analytics?

• googlemerchandisestore.com

• Email

• Google

• (direct)

6. Which “mediums” are available in Google Analytics?

• Organic

• CPC

• mail.google.com

• Referral

7. Which "channels" are available in the default Channels report?

• Organic Search

• Device

• Display

• Direct

8. What report can show how particular sections of website content performed?

• Location

• Content Drilldown

• Frequency and Recency

• Top Events

9. What report lists the website pages where users first arrived?

• Events > Pages

• All Pages

• Exit Pages

• Landing Pages

10. What report should be used to check if users are leaving from important pages on your website?

• Landing Pages report

• All Pages report

• Exit Pages report

• Pages report under Events