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Marketing

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University - Professional Development

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14 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the 4 P's of the Marketing Mix?

Product, Price, Payment, Promotion
Price, Place, Privacy, Promotion
Promotion, Podcasting, Place, Product
Product, Place, Price Promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The 4 P's (Product, Place, Price, and Promotion) are known as the _________.

advertising factors
marketing mix
business plans
target market

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of communicating the value of a product or service to customers, for the purpose of selling that product or service

Marketing
Selling
Distribution
Retailing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A tangible good or an intangible service

Product
Price
Place
Promotion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Methods of communication that a marketer uses to provide information to different parties about the product

Product
Place
Price
Promotion

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Questions such as
-How will you reach your audience? TV, radio, billboards, magazines, Internet?
-When is the best time to promote? Is there seasonality in the market? 

Promotion
Place
Product
Price

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards

Marketing Mix
Consumers
Target Market
Buyers

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