Persuasive Langauge

A sponsor's paid use of various media to promote products, services, or ideas.

• Advetising

• Pathos

• Persuasion

• Logos

What are some types of advertisements? Check all that apply.

• Billboards

• Print Ads

• Flyers

• Political Ad

• Public Service Announcement

Why Should you care about Persuasion in Advertising? Check all that apply.

• Learn how to persuade others.

• Identify misleading information

• Understand how advertisers are trying to influence you

• Be an informed consumer/educated individual

Trying to convince

• Persuasion

• Advertising

• Inform

• Entertainment

Emotion

• Pathos

• Ethos

• Logos

Character (ethical)

• Pathos

• Ethos

• Logos

Logic

• Pathos

• Ethos

• Logos

Strategies used to convince an audience to buy a product or support an idea.

• Informational Technique

• Persuasive Technique

• Advertising Technique

An expression of a belief or opinion that serves a purpose.

• Audience

• Message

• Demographics

The purpose of the product being sold

• Explicit Message

• Implicit message

• Target Audience

• Demographics