SEM 4.08-4.10A

Which is one of the features of a sports event such as a football game?

• A Impulsive

• B Consistency

• C Unpredictable

• D Tangible

Brian needs to generate some out-of-the-box sales promotion ideas for an upcoming tennis tournament. He is unsure of how to start, but he does know that the tournament’s marketers want to reach the 18-to-35-year-old crowd. How is Brian prepared for inspiration?

• A He knows his target market.

• B He knows his competition.

• C He is putting a new twist on an old idea.

• D He is brainstorming.

When a person ask, “How will my customers receive this sales promotion?” which step in the process of generating “out-of-the-box” sales promotion ideas are they doing?

• A Determine how to get the news out

• B Determine creativity

• C Determine incentive

• D Determine delivery

Sales promotion is a major part of sports or event marketing due to which situation?

• A The most important task in sports or event marketing is ticket sales.

• B There are few sports or event customers.

• C The industry is so highly competitive.

• D The industry can get very boring.

What should one understand first when setting out to develop “out-of-the-box” sales promotion ideas for one’s game or event?

• A He/She needs a certain amount of experience.

• B There is no way to be prepared for inspiration.

• C He/She need a certain amount of education.

• D There is no particular source or technique.

Which is a consideration when implementing a ticket sales campaign?

• A Name recognition

• B Seating arrangement

• C Immediate accessibility

• D Organized hospitality

Which is one of the main features of a sport product?

• A Franchises

• B Athletes

• C Tickets

• D Extensions

Why should salespeople create favorable impressions during the initial contact with sports or event customers?

• A Customer rapport is unimportant.

• B Customers want to ask for assistance.

• C First impressions seldom last very long.

• D First impressions are difficult to change.

When customizing a presentation, the salesperson determines the needs of a prospect by developing which component?

• A Business proposition

• B Professional outline

• C Sales quota

• D Customer profile

Which selling option is one that sports or event marketers are most likely to use to reach individual season ticket holders?

• A Personal selling

• B Product demonstration

• C Direct mail

• D Distribution outlets