Entrepreneurship - Chapter 6

The component of the marketing mix that involves the locations and methods used to make products available to customers is called:

• promotion

• distribution

• selling

• shipping

In which of the following distribution options does the manufacturer NOT get involved in selling?

• manufacturer to consumer

• manufacturer to retailer to consumer

• manufacturer to agent to wholesaler to retailer to consumer

• the manufacturer is involved in selling in ALL of the distribution options

Storing products in warehouses at various points through the channels of distribution.

• allows channel members to balance supply and demand of products

• reduces the cost of the products

• decreases the risk that products may be damaged or stolen while stored

• all of the above

A type of online ad that changes the background of the page being viewed is called a:

• floating ad

• banner ad

• pop-up ad

• wallpaper ad

The best advertising method to use to reach a lot of people quickly is:

• online advertising

• television advertising

• newspaper advertising

• billboards

Newspaper advertising:

• is relatively expensive

• targets a wide geographic area

• reaches large numbers of people who may not be interested in your product or service

• is rarely used by small businesses

The act of establishing a favorable relationship with customers and the general public is called:

• public relations

• self-promotion

• publicity

• advertising

Some customers will know exactly what they want, and the fulfillment of their needs is referred to as:

• a cost-benefit analysis

• problem resolution

• need satisfying

• personal gratification

Which of the following is probably an emotional buying decision?

• Juan rushes to the jewelry store to buy a necklace for his brand new girlfriend.

• The McDougal family spends all afternoon visiting different appliance stores in search of a new dishwasher.

• Amber drops into the college bookstore to buy the textbooks she will need for her classes this semester.

• Lester carefully compares the benefits and features of several automobiles before deciding which one he will purchase.

Which of the following is NOT an example of a sales promotion?

• a contest

• a radio advertisement

• a free sample

• a coupon